Benessity Florence: the new Conad concept putting wellbeing at the centre

Developed from Conad’s long-standing experience in the para-pharmacy sector, the concept brings together nutrition and healthy food, nutraceuticals, personal care products and professional wellbeing services. The goal is to meet the growing demand for personalised wellness solutions by placing people and their individual needs at the heart of the shopping experience.

A space designed around the customer experience

Benessity reflects one of the most significant trends in contemporary retail: the integration of products, services and expert advice. The store has been designed to offer an intuitive and engaging customer journey, where the physical environment plays an active role in enhancing interaction between customers and wellbeing professionals.

For this project, Imola Retail Solutions contributed to the creation of spaces designed to be welcoming, functional and fully aligned with the identity of the new concept. From the para-pharmacy area to the consultation rooms dedicated to specialist services, every element was developed to support an increasingly personalised customer experience.

The project also includes the installation of ITAB entrance and exit gates, seamlessly integrated into the store layout to ensure smooth customer flow and an organised shopping journey, fully consistent with the concept's overall design.

A new direction for wellness retail

The opening of the first Benessity store highlights how the retail sector is evolving towards increasingly specialised and service-oriented formats. Today’s consumers are not only looking for products, but also for expertise, guidance and environments capable of delivering meaningful and valuable experiences.

We are proud to have contributed to this innovative project and to support retailers investing in new ways of engaging with customers, transforming stores into destinations where functionality, experience and wellbeing come together.