The shopping experience in the new Biobottega in Aosta is organic!
The offer of the Biobottega retail outlet includes an assortment of organic products, ranging from products for the home and body care to a practically infinite variety of foods. The customer's request was to redesign the merchandise layout based on the new strategic repositioning project of the retail outlet.
Our designers supported the customer in the assortment analysis process, suggesting the sales outlet be completely restyled by renovating the environment, suspended ceilings, flooring, lighting and furnishings.
The cellar and fresh product areas are distinguished by a particular setting, in which the warm colours of the finishes recall a natural environment in line with the concept of the retail outlet. The suspended ceiling is distinguished by a wooden blockboard effect; the ceiling was instead painted in a warm colour to make the area more welcoming.
The wood-effect flooring and the reception box, slatted in wood on an anthracite background, help to make the retail outlet a place where the main protagonist is organic.
The lighting project was designed ad hoc so as to create the right atmosphere and make the shopping experience more pleasant. The non-food and fresh food areas are illuminated with point-light projectors so as to make the products stand out more. The information box features more decorative lighting elements, which emit the right lighting in the reception area.
The final result is that of an environment in which the wood finishes and the warm colours of the furnishings and settings accompany the customer in a retail outlet where they can breathe in nature, organic and well-being.
