30 March 2017

Euroshop 2017

Success and enthusiasm for Shopfitting

Euroshop 2017, the key trade fair event held last 5th – 9th March in Düsseldorf, saw Cefla Shopfitting play a pivotal role as an interlocutor capable of satisfying our customers' every need, starting with retail design, format planning and floorspace customisation. This year's edition proved to be highly positive in terms of the flow of visitors to the Business Unit's stand, which showcased numerous important new products.

Shopfitting - at the fair to present itself as a global partner for both the food and non-food sectors - received clear appreciation from long-standing customers and keen interest from potential ones who took careful note of these key innovations. For example, there was marked interest in Growing (i.e. the cultivation of indoor plants/vegetables that has gained widespread support, also from OLSRT) and Proximity Marketing on smartphones or Datalogic devices such as the new Gioya Touch. There was also interest in digital displays and the mirror with the delayed-action video image, which lets customers see how clothes fit them from behind.