01 February 2016

Cefla equips the La Grande Récré toy store in Paris

This Ludendo Group retail outlet is an all-new concept store

Cefla has fitted out the all-new La Grande Récré concept toy store, the Ludendo Group's long-standing outlet in the Boulogne-Billancourt district of Paris that covers a floor space of 2500m².

This retail outlet is the brand's biggest shop in the Paris area and is themed on the 'theatralisation' of the different areas and toy brands (Lego, Playmobil, Barbie etc.). Cefla has provided all the shop equipment for this outlet.

The outlet focuses on providing customers with a "shopping experience" by offering product demonstrations and play/reading areas; it even lets customers organise birthday parties.