A more appealing fruit & veg section?

It’s never been easier

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Like a shop window for the retail outlet, fruit and vegetable display stands are usually placed at the entrance of stores, where customers judge the quality of the retailer and, most importantly, are a way of enhancing the goods and of encouraging purchases.

But how can the fruit & veg section be made more appealing?

Putting product freshness first is key to influencing consumers’ decision-making processes, which are increasingly quality-orientated. Using materials such as wood and colour palettes that are a good match for fruit and vegetables do much to highlight the genuineness and healthiness the market demands.

Cefla Retail Solutions can provide you with comprehensive advice on how best to design your fruit and vegetable section.

Want ot find out more? Download the eBook " THE FRUIT & VEG SECTION -Your retail outlet’s calling card"

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What's in the eBook?

Product freshness first

In a world that places ever-greater emphasis on health and well-being, consumers are particularly attentive to all things natural, organic and green.

Today's retailers need to be able to meet the demand that goes with these trends.

How to furnish your fruit & veg section?

Fruit and vegetable displayers are important for two reasons:

they highlight produce and encourage customers to purchase it;
being the first area a consumer comes into contact with, it needs to be welcoming, pleasant and strongly coordinated with the store image.

Cefla Retail Solutions offers a broad range of shop equipment and display units. Find out more!

HYGIENE FIRST

One of the available configurations involves the use of stainless steel tops and backs.

This material makes cleaning quick and easy, thus ensuring a high level of hygiene.

Fresh produce needs specific lighting

Good lighting is essential in fruit and vegetable departments, for two reasons:

an adequately lit area makes the department pleasing to the ey
use of accent lighting emphasises the produce, returns brighter colours and brings out the best in an eye-catching way.

Discover our lighting solutions!